Headquarters: The World
We've been playing the marketing field but want to get serious and put all the fleeting, superficial relationships behind us. We buy a lot of traffic but have a wandering eye. Finding new sources means we don't do the best job of extracting from the buys we've already made. Can you help us get over our lack of commitment?
We need an experienced online marketer who knows what CTR, CPM, CPA and CPC mean without the help of Google. You've bought and optimised traffic before, maybe as an affiliate marketer or your own product. You're good with numbers, know how to assess traffic performance, and estimate the value of new positions. Opinions about what might work matter little because you understand we can test and find out.
Initially your work will be optimising ads and landing pages. You'll understand that even tiny changes can have a big impact and your many creative ideas will be broken down into a series of patient, consistent tests. When the time comes to negotiate deals you'll be pragmatic and inventive, never taking 'no' for an answer.
Secret Benefits is a popular dating site we've grown to millions of users in the past few years. Our small team is distributed globally. We get shit done but don’t take ourselves too seriously. We are not a startup and measure success by the apparently-unsexy metric of making more money than we spend. We don’t use words like ‘disrupt’, and implemented our ‘exit strategy’ when we escaped the confines of the 9-5 tedium and commute.
We hire self-managers, gain our trust by showing your ability to think and you'll have autonomy with the marketing campaigns. You'll work directly with the owners, and the marketing team of only 2 people. Forget about there being 5 beaurocractic steps between you and purchase decisions or testing ideas. There are no meetings to attend, or presentations to create. You're welcome to call yourself a growth hacker, demand generator, lead product evangelist, or anything else for that matter - we just care about results, not how well you present yourself and drop buzz words.
If you think you can help, we would love to hear from you!
- Social media advertising
- Email marketing
To apply: Please send your best proof of being able to do this work to firstname.lastname@example.org - start with a description of your history with this type of work and whether you have any of the bonus experience.